All About S.E.O.

Yep, that scary acronym that sends some fledgling business owners tremble. So you may be surprised to learn that it 👏 is 👏 not 👏 scary! 👏⁠ ⁠

Let's first be clear, the following is just a basic detailing of this beautiful concept...if you would like to learn more, I would highly recommend a deep-dive into YouTube or Skillshare!⁠ ⁠

SEO stands for Search Engine Optimisation, which is a fancy way of saying 'make your business more appealing to Google' 😍⁠ ⁠

The goal: get your website or social profile to the top of search engines when a user searches something related to your business. This could literally be the name of your business, or the product you sell, or the area you sell in. ⁠ ⁠

Take this classic search term: ✨ buy leather handbag nz ✨ There are some big buzz words here. These keywords are what you want to emphasise on your website and in your content. Depending on what website platform you use, you could have some easy built-in ways to enhance your SEO already at your disposal.

Shopify for example, offers an easy way to edit the following, which are important to SEO:⁠ ⁠

⚡️ Meta Descriptions⁠

⚡️ ALT Text⁠

⚡️ URL/File Names⁠ ⁠

To learn more about how to start improving SEO for your business on Shopify and start getting more traffic to your site, contact me today for a chat! I would be happy to help 😇⁠